Summary of IDEO Video

Hello

This is a summary of the IDEO deep dive video from class.


This company come up with ninety new products each year. They had a challenge to reinvent the shopping cart. Their main concern is not about the object they are design, but more about the innovation with their process.
In the preliminary part of IDEO design process is to identify the problems of the shopping cart. They found safety, theft, and checkout issues as well as interviewed people who make, use know this object well and wanted to help with finding the grocery items the shopper is looking for. They work about9 hours a day, not in an office, but leaving for research, designing, and brainstorming.
Their process is broken down into the following steps. First brainstorming takes place, then they will start building while encouraging wild ideas. They see there work ethic as focused chaos, not organized chaos. So there a lot of trial and error happening with each team having a "needs" area to work on.
The toy departement is the easiest to design for according to the IDEO team.
Also they have discovered good ideas come faster in playful atmosphere.
By using this process they were able to re-design the shopping cart to give it 90 degree turning wheels so it can roll side to side and not just front and back. The new cart has a high tech scanner to skip check out, baskets for kids with liftable handle bar. It is also designed to prevent theft by eliminating the basket of the cart and lining sides with hooks for the grocery bags to hang on. Also a skanner was built in to price the items before purchasing. These new factors summed up the solution to each problem laid out before building the new cart.

-RCJH