Saturday, April 5, 2014

Concept Statement Brainstorming

What is a concept statement? It is a concise, memorable statement that tries to capture the "essence" of a project, particularly its uniqueness. The concept statement is a short, descriptive, and easy-to-remember phrase that tries to capture the intention or purpose of your project.

Conceptual 

photo collage
movement
dancing
space
morph

Physical 

arches
shadows
light
steps
dress

The woman dances under the archway as a way to capture the contrast of flexibility vs stability. light and shadows, movement, and space. With in a static, rigid form a dancer moves about with energy and excitement. Her body is a calalyst for the changing shape and form of her dress that takes on a life of its own. The dancer is the the opposite of the structured architecture by her free flowing movements 
of expression.

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